Salon Smarts

Smarter LifeStyle Network at Data Driven Salon

Smarter LifeStyle Network will be participating at The Data Driven Salon event in Atlanta June 25-26, 2017. Won’t you join us?

Topics include driving client engagement, increasing retail profits, managing employee retention and client retention, understanding what your numbers mean, and more.

With Smarter LifeStyle Network, salons can increase their bottom line through the unique technology that we’ve developed that syncs videos between tablets and tvs in the reception and processing areas. Additionally, the interactive tablet allows stylists who may otherwise be uncomfortable selling products or services, to point out products and upsell services through the salon’s custom content in the stylebook or the style advice tabs on the tablets.

Watch the demo at Smarter LifeStyle Network and we’ll see you in Atlanta.

Modern Salon: CoCre8 at Premiere Orlando

Thank you to Modern Salon for sharing information about our friends at CoCre8!    From the Modern Salon Website:

CoCre8, the creative team of Christopher Dove and John Simpson, has been firing up fashion week, ramping up the runways, creating calm in the chaos of backstage and elevating education for the salon professional. Coming up at Premiere Orlando, the duo will be working with Schwarzkopf Professional as they present new color techniques and trends via their collection, “Obsession.”

“Schwarzkopf Professional has a really cool vibe,” Dove says. “We look at a few things when selecting brands to work with – culture, color, and creativity. We fell in love with their pigments but we also fell in love with their culture.”

“I’m kind of obsessed with the new BLONDME,” Simpson adds. “We know some stylists who spend all day doing blondes so why not create the best?…”


Read More at  



And don’t forget to check out SLN at The Data Driven Salon in June!

SLN will be at Data Driven Salon 2017

Are you or someone you know headed to Atlanta in June for The Data Driven Salon 2017?  Smarter LifeStyle Network will be there!  Read more from Salon Today.

“Your numbers are talking. Are you listening? Learn how to leverage your data to grow your business.

The Data-Driven Salon 2017 will provide a deep-dive into the metrics of “salon success.” We’ll take full advantage of the data resources of ZeeZor and Salon Today to share with participants how they “stack up” against the most successful salons. Related to this we will provide benchmarks and related best practices – from the industry’s leading salon owners and experts – to help participants drive improvement in a range of areas including retail and service sales, engagement, marketing and retention.
We’ll look at the role of technology in today’s salon, and how different salons are using data, digital tools, and online and social activities to drive their business.
This will be a peer-driven, hands-on experience, bringing together top salon owners and managers – all committed to success – in a facilitated and structured environment where they can better learn how to put data and technology to work for them.”


Read More and sign up today!


What successful owners have to say about leveraging data to drive success:

“As far as I’m concerned, the effective use of data will be the defining trait of successful salons in the future. At Gene Juarez, data isn’t a tool, it’s an obsession.”
-Scott Missad, owner of the Gene Juarez Salons and Spas in Seattle, Washington

“Running a salon is a lot like flying an airplane–pilots don’t fly by looking at the ground, they use instruments. Well, data is our instrument. If you run your business without your instruments, you can only go as high as you can see, BUT when you understand how to read your data, you can soar above the clouds,”
-Robert Cromeans, owner of the Robert Cromeans Salons in San Diego and Las Vegas

Interns Wanted at SLN

Interns Wanted for Smarter LifeStyle Network!

Are you looking for something to do this summer?  Are you interested in new products? marketing? IT? Public relations?  Then we might be interested in talking to you.  You’ll need to have transportation and you’ll need to be located in the Greater Pittsburgh Area.


We are looking for an enthusiastic intern (or interns) to participate in a new product launch. This is a short-term assignment. However, for the right fit strong consideration will be given towards a more long-term role with our organization. The successful candidates could join our team and provide support as well as have administrative duties in developing and implementing the successful product test launch.

As an intern, you will collaborate with our marketing, IT and production teams in all stages of the launch campaign. Your insightful contribution will help develop, expand and maintain our business channels.
This internship will help you acquire various skills and provide you with knowledge of various business strategies. Ultimately, you will gain broad experience  and should be prepared to enter any fast paced work environment.

Interns’ responsibilities could include:

Collecting quantitative and qualitative data from our launch campaign
Serve as product evangelist/advocate

Supporting the project team in daily administrative tasks

Manage and update company database and customer relationship management systems (CRM)

Help organize events

Strong desire to learn along with professional drive
Solid understanding of different marketing and/ or business techniques

Excellent verbal and written communication skills

Excellent knowledge of MS Office

Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)

Passion for the marketing/media/healthcare/software  industry and its best practices

Current enrollment in a related field preferred.

Interested?  Contact Us TODAY

GenOne Media Group is Affirmative Action/EEO employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran

About GenOne Media Group:

GenOne Media Group gives captive viewers across the country an engaging waiting room and reception experience. Smarter LifeStyle Network delivers customizable content through a combination of traditional LCD televisions and interactive tablets. Smarter LifeStyle Network offers brands and venues alike the opportunity to reach consumers at the point of decision. The average wait time in salons, heath care offices, including dental and chiropractic is 23 minutes!

Smarter LifeStyle Network offers quality content comprised of award winning health information, entertainment and lifestyle segments. The content we provide is completely customizable based on the needs and demographics of the audience.

Smarter LifeStyle Network programming is broadcast on LCD television screens as well as interactive tablets giving clients the ability to pro-actively pickup the hand-held device and engage in the content.

Programming is updated twice monthly, and also features local weather, surveys, informative pieces, and coupons that can be directly emailed or texted to the viewers’ cell phone or email address.

Smarter LifeStyle Network Review by Owners of Izzazu in Salon Today

Read about Smarter LifeStyle Network as reported from Stacey Soble, Editor of “Salon Today” as she interviewed Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA.
By Stacey Sobel, Salon Today:


“While clients are waiting in your reception area or biding their time while their chemical services are processing, they are a captive audience. That is the perfect time to educate them on your salon’s latest services and products, while also entertaining them with beauty, wellness and lifestyle news.
A new technology developed by Gen One Media Group is helping salons better entertain, educate and market to clients, all while providing a new revenue stream to the salon.The technology, Smarter LifeStyle Network, delivers the latest in health, beauty and fashion news through tablets handed to clients upon check in and television monitors in the reception and processing areas. The system also allows salons to showcase themselves through a digital stylebook, client surveys, and contest and promotion news. In addition, Gen One sells and features advertising from like-minded companies on the system, and shares a percentage of the revenue with the salon.Emilio Cornacchione and Gino Chiodo, owners of Izzazu Salon, Spa and Serata in Pittsburgh, PA, were one of the earliest adopters of the program, and Cornacchione recently took some time to discuss the new technology as well as his client’s reaction to it with Salon Today:

Read More on Salon Today:

Smarter LifeStyle Network in Salon Today

Read more

GenOne Media Group at Hire Up Event

Today, GenOne Media Group will be attending Pittsburgh Tech Council’s Hire Up Event.

smarter lifestyle network pittsburgh tech council hire up event

GenOne Media Group:  Here’s a little about us at Smarter LifeStyle Network.

The opportunity for an exclusive channel to exert real influence at a critical time and place is here.  GenOne Media Group has leveraged decades of digital out-of-home advertising experience along with the latest in tablet technology to create an unparalleled interactive media offering.

Smarter LifeStyle Network brings high-tech and high-touch interactivity, and shows the latest in fashion, beauty and wellness programming on high-def screens and tablets placed throughout high-traffic and high dwell time waiting and reception areas in health, dental, and beauty venues.

Customized content on Smarter LifeStyle network includes information about the business, retail products or high margin services. Clients can interact and engage through surveys, coupons, contests and more.   According to market research companies, digitally derived alternative media has been show to have a substantially higher recall than that of traditional media.

Smarter LifeStyle Network:  Engage.  Educate.  Entertain.

GenOne Media Group is in need of Marketing Interns to become ambassadors for the brand in our locations.  These interns will be trained to interact with the technology as well as business owners and clients in their reception area.  This is an opportunity to learn in a fast-paced high-tech environment

Graphic artists and web developers are needed for our team to provide high quality art and production quality assets for marketing, development and network production departments.